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They targeted gamers.
Gamers.
We're a group of people who will sit for hours, days, even weeks on end performing some of the hardest, most mentally demanding tasks. Over, and over, and over all for nothing more than a little digital token saying we did.
We'll punish our selfs doing things others would consider torture, because we think it's fun.
We'll spend most if not all of our free time min maxing the stats of a fictional character all to draw out a single extra point of damage per second.
Many of us have made careers out of doing just these things: slogging through the grind, all day, the same quests over and over, hundreds of times to the point where we know evety little detail such that some have attained such gamer nirvana that they can literally play these games blindfolded.